A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.
Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
* Helps its readers to write, edit and publish more effective content for the online readership
* Addresses B2B issues as well as B2C - this area is often neglected
* Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible
Techtv's Guide To Online Poker
You`ve watched celebrity poker on TV; you`ve witnessed an accountant
come from nowhere to win the World Series of Poker; now you`re ready to
cash in on the online action yourself!
But before you do, you`ll want to invest in a copy of Beat the Odds: The Smart Player`s Guide to Online Poker
for clear, no-nonsense instructions to savvy online poker playing.
Learn the difference between online and real poker, how to set up an
account and join a table, and where to go to find the most popular
games--5-Card Draw, 5-Card Stud, 7-Card Stud, Texas Hold `Em, and
Omaha, as well as how to choose the right casino for you.
Step-by-step instructions, plenty of pictures, and real world tips will
show you the ropes and help you quickly develop online expertise..
Youll learn how to put on your best poker face with strategies
(understanding the differences between poker sites and choosing...
Techtv's Guide To Online Poker
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America`s Marketplace
America`s Marketplace: The History of Shopping Centers is being released to the general public for the first time.
Prior to this, the publication was only available to the 55,000 members of the publisher as the trade and professional association of the shopping center industry. America`s Marketplace:
The History of Shopping Centers book is a colorful historic account of the retail and shopping center industry that mushroomed in the 1950s.
America`s Marketplace
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Writing And Editing Online
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.
Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
* Helps...
Writing And Editing Online
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Successful Online Learning
Take charge of your online learning!
The Student Guide to Successful Online Learning
is a practical handbook of suggestions for this increasingly significant form of modern education. From selecting online programs to dealing with online class work, readers can discover the opportunities and overcome the challenges of learning online. ?Application Exercises? at the end of each chapter provide opportunities for readers to automatically apply what they have learned and to immediately progress in their own online learning endeavor.
Author Bio:
Ken W. White
holds a M.E., M.A. and Ph.D. in Speech Communications from the University of Washington. He is a faculty member at Everett Community College in Washington State, where he teaches education and speech classes. He specializes in organizational, interpersonal, and instructional communication. Ken has written a number of journal articles and books and has taught online courses for the University...
Successful Online Learning
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Shopping for Bombs
In SHOPPING FOR BOMBS, Gordon Corera provides a stunning account of the activities of Pakistani scientist A.Q. Khan and his efforts to develop a nuclear bomb for Pakistan to balance the one developed by India. Khan put together an intricate international scheme to gain knowledge and materials; to fund his project, he also created an international network of clients--all of which escaped detection in the 1990s by America?s CIA. Corera tells how Khan?s scheme was exposed after 9/11, and considers the unanswered questions about who (Iran?) has this information, and what they plan to do with it.
Shopping for Bombs
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The E-code 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email
Use e-mail to boost your incometoday!
The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money onlineusing nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits.
If you have a product or service to sell, the Internet gurus in this book will show you how to sell itno matter what it is. And even if you don`t have your own original product idea, don`t worry. Inside you`ll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money onlineand you can too. This is not a get-rich-quick scheme; it`s a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to:
Develop and sell...
The E-code 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email
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Shopping for Bombs
In SHOPPING FOR BOMBS, Gordon Corera provides a stunning account of the activities of Pakistani scientist A.Q. Khan and his efforts to develop a nuclear bomb for Pakistan to balance the one developed by India. Khan put together an intricate international scheme to gain knowledge and materials; to fund his project, he also created an international network of clients--all of which escaped detection in the 1990s by America?s CIA. Corera tells how Khan?s scheme was exposed after 9/11, and considers the unanswered questions about who (Iran?) has this information, and what they plan to do with it.
Shopping for Bombs
Online shopping > Shopping for Bombs